Our Approach

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RangeLight Research helps organizations unlock the intrinsic value of brands to improve asset performance. We focus on three business priorities:

• Understand brand equity and value to influence positive change
• Align brand messages with audience priorities to engage and drive preference
• Optimize revenue and profit potential

We fully invest ourselves in our clients' goals and needs, taking a strategy-based, collaborative partnership approach to determine the most effective plan of research that will inform brand strategy and achieve optimal outcomes. 

Our work is grounded in behavioral science and the psychology of decision-making. The value we deliver to our clients is derived from more than three decades of blending marketing research with brand and product communications strategy across a broad array of industries. 

We are driven by curiosity, exploration, and discovery. Partner with us, draw on our depth of strategy and research expertise, and let's do some incredible work together.