Meet the Team
Brendan Cooney, Co-Founder, Chief of Research
Robert Churchill, Co-Founder, Chief of Strategy & Development
Robert Churchill, Co-Founder, Chief of Strategy & Development
I am passionate about uncovering insights about the why behind the choices we make every day. I received a Master's degree in Applied Experimental Psychology from Southern Illinois, Carbondale, then spent the next 3 decades in pursuit of those insights, bringing a behavioral science lens to the application of quantitative, qualitative and
I am passionate about uncovering insights about the why behind the choices we make every day. I received a Master's degree in Applied Experimental Psychology from Southern Illinois, Carbondale, then spent the next 3 decades in pursuit of those insights, bringing a behavioral science lens to the application of quantitative, qualitative and choice-based research methodologies. My other passions include skiing, hiking, and competitive sailboat racing. I live with my family in Portsmouth, NH.
Robert Churchill, Co-Founder, Chief of Strategy & Development
Robert Churchill, Co-Founder, Chief of Strategy & Development
Robert Churchill, Co-Founder, Chief of Strategy & Development
I have spent my entire career helping organizations build brands and market products and services more effectively. A critical tool in this endeavor has been market research to uncover stakeholder perceptions and motivations of a brand, product or service and then align marketing activities to engage audiences and generate demand. Experi
I have spent my entire career helping organizations build brands and market products and services more effectively. A critical tool in this endeavor has been market research to uncover stakeholder perceptions and motivations of a brand, product or service and then align marketing activities to engage audiences and generate demand. Experience has taught me that to be successful, you must ask the right questions, using the right tools, at the right time. That’s why I take pride in working alongside an organization to understand the nuances of their business to determine precisely what they want to achieve and how best to get to the insights. Besides work, my passion is my family. I love to travel with them to explore new places, experiences and cuisines and in so doing create lasting memories.
Dr. Cyrus McCandless, Co-Founder, Chief Behavioral Scientist
Robert Churchill, Co-Founder, Chief of Strategy & Development
Dr. Cyrus McCandless, Co-Founder, Chief Behavioral Scientist
Dr. McCandless has won competitive federal awards to support his research into the neurophysiology of behavior and cognition and is a winner of the EXPLOR Award for Research Effectiveness (Gold), and the IBM LEAD Award for Shopper Engagement. With a focus on motivation, goal-directed behavior, navigation and spatial orientation, he has e
Dr. McCandless has won competitive federal awards to support his research into the neurophysiology of behavior and cognition and is a winner of the EXPLOR Award for Research Effectiveness (Gold), and the IBM LEAD Award for Shopper Engagement. With a focus on motivation, goal-directed behavior, navigation and spatial orientation, he has extensive experience in the analysis of neurophysiological systems underlying the structure and causes of behavior. He has published in major peer-reviewed journals, presented his work at international conferences, and designed the algorithms behind a facial expression coding platform.