Our Team
Brendan Cooney, Founder and Principal
I have been passionate about applied behavioral science since I took an intro to psychology course in high school. I love gaining insight into the why behind the choices we make every day. I received a Master’s in Applied Experimental Psychology (with a concentration in Measurement and Statistics) from Southern Illinois University, Carbondale, and then spent the next 26+ years in pursuit of those insights, building expertise in qualitative and quantitative research methodologies. My other passions include skiing, hiking, and racing sailboats year-round. I live with my family in Portsmouth, NH.
Robert Churchill, Principal
I have spent my entire career helping organizations build brands and market products and services more effectively. A critical tool in this endeavor has been market research to uncover stakeholder perceptions and motivations of a brand, product or service and then align marketing activities to engage audiences and generate demand. Experience has taught me that to be successful, you must ask the right questions, using the right tools, at the right time. That’s why I take pride in working alongside an organization to understand the nuances of their business to determine precisely what they want to achieve and how best to get to the insights. Besides work, my passion is my family. I love to travel with them to explore new places, experiences and cuisines and in so doing create lasting memories.