Our work spans a broad range of applications...
- Awareness, Attitude and Usage Studies
- Brand Equity & Competitive Analysis
- Brand Positioning and Alignment
- Brand Strategy Consulting
- Brand Tracking
- Concept Testing & Optimization
- Consumer Segmentation
- Creative Testing (Ideation/Development, Validation and Post-launch Impact)
- Customer Journey Insights (from Awareness through Purchase, and onward to brand advocacy)
- Customer Satisfaction & Brand Perceptions
- Package Design Testing & Validation
- Product Feature Optimization
- Product Portfolio Expansion and Rationalization
- Sales Enablement
- Strategic Communications Development and Testing
- Usability Testing
- Value Proposition Development and Assessment